“In a networked world, trust is the most important currency.”
Eric Schmidt, Former CEO of Google. Where is the data?
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Data and Trust – The Currencies of Tomorrow?
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How data-driven is your agency?
Direct marketers can say they’ve been using data to determine marketing strategy ever since the invention of mail order. Digital marketers will tell you they use more data than anyone else in the solar system.However, life and technology are moving faster than ever. We need more than even big data can provide. Typical market segmentation