New technologies, such as Artificial Intelligence, IoT, AIoT, 5G, NEV, or intelligent driving, have extensively changed the design and acceptance of products and services.
Innovation drives our future: first via science, via business transformation, but also cultural change.
Companies are unlocking the business potential of innovation by combining strategy, technology, marketing.
These activities lead to higher competitiveness and, finally, to a superior trade performance, the base for faster growth.
The commercial importance of innovation encompasses the growing mobility, trade, and cultural links across Asia, the Middle East, Africa, and Europe, enabling new cultural exchange pathways, business, and investment.